内藤ホライゾン

Everyone knows Pepe as a 4chan meme What most people don’t know: Japan has its own 4chan — 2channel (now 5ch) One of its most famous early memes came from MMO discussion threads An ASCII character named 内藤ホライゾン (Naito Horizon) Naitō originated in Final Fantasy XI threads in the early 2000s He was used to depict obsessive grinding, social isolation, frustration, and escapism Naitō became a symbol of living inside the game